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The site chapterone.sg states the following, "Welcome to Chapter One, an interior design firm based in Singapore." We noticed that the website stated " Thinking of renovating your home or workplace? Let our creative designers come up with a refreshing look that will showcase your place in the best way! No 157 02-00, Jalan Besar Singapore 208874." It also stated " 6298 0827 6298 0863. We live and it shows through our works. We live and it shows through our works." The header had best interior design company as the highest ranking keyword. This keyword was followed by renovating home, home renovation company, and interior designers which isn't as urgent as best interior design company. The other words the site used was interior design services. interior designer singapore is also included but will not be seen by search crawlers.